Wilma Tucker 
Instagram, which has around 1 billion monthly active users, is a great place to communicate with your audience and tell them more about your company. And it’s not only because of the platform’s massive user base: Instagram users engage with brands 10 times more than Facebook users.
Instagram sponsored posts are a fun and successful method for brands and marketers to broaden their reach and reach new, engaged consumers.
We’ll go through what Instagram sponsored posts are, how to get paid sponsorship opportunities, how much buy instagram likes cheap sponsored posts cost and more in this article. Let’s get started.
What is an Instagram sponsored post, and how does it work?
A sponsored Instagram post is a sort of advertisement. A sponsored post is one that has a budget behind it in order to reach a larger audience.
There are two types of sponsored posts: those for which brands pay Instagram (also known as promoted posts) and those for which brands pay influencers (paid sponsorships).
Instagram has a native ad management tool, just like the other major social media platforms (Facebook, Twitter, LinkedIn, and so on). Promoted posts, boosted posts, and Instagram advertising: Instagram, like the other major social media platforms (Facebook, Twitter, LinkedIn, and so on), has a native ad management tool. It allows brands to establish specific target audiences based on age, gender, hobbies, and region, and then serve sponsored content to them.
Paid sponsorships: When a brand pays a user to promote them on Instagram, this is known as a paid sponsorship. This user (or influencer) usually has their own personal brand and a large number of engaged followers. When an influencer discovers a brand that wants to sponsor them in their niche, they might charge a fee to write an organic post featuring the brand’s products or services. In this approach, the influencer introduces the company to a new audience that it might not have otherwise known about.
We’ll focus on paid sponsorships in this post, which are when a brand pays an influencer to promote their products and services.
Influencer marketing has become a well-established and profitable field of digital marketing in recent years, but influencers have not been forthcoming about their brand ties. Instagram’s branded content capabilities, which allow influencers to tag brands they’re collaborating with on the platform, were introduced to combat this.
What do sponsored Instagram posts look like?
Have you ever seen something like this on Instagram?
This is a sponsored Instagram post. Paid sponsorship articles like this are frequently identified by a tag that says “paid collaboration with [brand name]” right after the user name.
Brands can have access to organic insights from posts in which they’ve been tagged through postings like these. They can see when the post was published, how many people saw it, and how much engagement it received. This information can assist brands in determining which collaborations provide the best return on investment (ROI).
You must disclose all sponsored posts if you are an influencer. It not only prevents Instagram from removing your content, but it also maintains you in good standing with the Federal Trade Commission (FTC). To protect all parties involved from potential fines or responsibility, the FTC requires influencers to declare sponsored postings.
The openness that comes with declaring financial sponsorships builds confidence between the brand and the influencer.
How to acquire an Instagram sponsored post
Here are some measures to follow if you want brands to sponsor your Instagram posts:
1. Create a niche and a brand for yourself.
Posting content in their niche is the best method to encourage brands to notice you. Choosing a specialty can assist you in determining the kind of content to write and the type of audience you want to reach with your posts. You can focus on a variety of Instagram niches, including:
- Food \sFitness
- Well-being and health
- Sports Technology, Beauty and Fashion, and so forth.
You must define your brand regardless of the niche you choose.
Your overall aesthetic is referred to as personal branding. What colors would you like to use in your blog posts? What are your brand’s key messages? How would you like your feed to appear?
Keep in mind that good influencers have unique content as you strive to answer these questions. Their posts are so distinct that an Instagram user may immediately recognize them even when they are shared by another account. As the user sees more of that influencer’s work, they’ll begin to regard him or her as an expert in their industry.
Pro-tip: You may construct a website or online store with the same look and messaging as your Instagram feed, in addition to making it cohesive and eye-catching. You should brand your other social media profiles in the same way so that potential partners are aware of the services you provide and how you can assist them.
2. Recognize your target market
You’ll be able to tell if you’re a good fit for a brand if you understand your target. You’ll also be able to see which brands will profit the most from collaborating with you.
To get to know your target audience, start by obtaining information on their age, gender, geography, and interests. What types of posts do they respond to the most? At what times of the day do they go online?
The data you collect will aid you in persuading brands to collaborate with you. You’ll be able to tell potential sponsors what kind of audience they’ll be able to access if they partner with you.
It’s more beneficial to tell marketers that they’ll reach a middle-aged male audience, mostly from California, who uses Instagram after work hours and like fitness content than simply saying, “You’ll reach guys.” You’ll also be able to tell them what kind of audience they’ll be able to reach if they work with you.
It’s more powerful to state, “You’ll be reaching males,” rather than “You’ll be reaching middle-aged men, especially from California, who frequently use Instagram after work hours and enjoy fitness content.”
3. Consistently post
On Instagram, the frequency with which you share content is equally as crucial as the quality of the content you upload. We discovered that once a day is a sufficient frequency for growing your Instagram account. We also discovered that the ideal time to post on Instagram is at 11 a.m. on Wednesdays.
It’s crucial to post every day (or every business day) because Instagram’s algorithms favor fresh content, and you want to stay on your audience’s minds so they don’t unfollow or forget about you.
However, you must determine what frequency and hours are most effective for you and your audience. If your audience isn’t responding well to your Wednesday pieces, try posting at a different time when they’re online. It will take some trial and error, but you will ultimately figure it out.
4. Make use of hashtags
Hashtags are an excellent technique to increase the visibility of your content. You can use up to 30 hashtags per post on Instagram, but this does not ensure optimal interaction.
The key to correctly using hashtags is to use ones that are related to your content. Those hashtags must also be specific.
#interiordecor, for example, has 16,700,000 posts, whereas #interiordecorideas has only 50,000. The more niche the hashtag, the more likely your posts will be spotted.
Pro tip: Geotags can help advertisers locate you if they want to reach a certain audience in a specific place. If a jewelry business detects that you frequently upload fashion tops from the New York area and wants to reach out to individuals in that area, they’re more likely to deal with you than with someone who isn’t from New York.
5. Use hashtags in your Instagram photos to identify brands.
You’re ready to start working with businesses now that you’ve identified your specialty and brand, as well as released some high-quality content.
To begin, start small. Don’t go directly to Vogue or Armani if your niche is fashion. Instead, try tagging all of the fashion labels you’ve previously seen on Instagram. Buy their products and tag them on social media when you upload pictures of yourself wearing them.
Take, for example, @its priscy, a brand influencer. She shared a photo of herself wearing a Cassie Hair wig. The image is high-resolution and appropriate for her brand. In her description, she also mentions @cassie hair.
Even if you aren’t compensated by the brand, tagging them will bring you to their attention.
6. Be sure to include your contact information in your bio.
The greatest approach to show brands that you want to be an influencer is through your Instagram profile. Potential sponsors will be able to contact you easily if you include your website, email address, or even a press kit.
For example, @t0nit0ne includes her website and email address in her Instagram bio. Brands can easily contact her for compensated sponsorship opportunities as a result of this.
Pro-tip: If you have a website or blog, consider adding a Press Page to let brands know what you have to offer.
You can add brands to your Press Page once you start working with them to show off your experience and professionalism.
7. Make a pitch for sponsored sponsorships.
You can’t just sit around waiting for sponsorship opportunities to come your way. You must actively seek them out. Make contact with companies and offer your skills. You might be able to get gigs without having to wait for brands to find you if you have the appropriate pitch.
Try to locate brands that clearly spend time and money on their Instagram account before pitching them. If they run a lot of Instagram advertisements, that’s a good indicator. Then look for similar influencers in your field who are sponsors of these brands.
Send these brands a pitch once you’ve compiled your list of possible partners. Tell them who you are, what you do, and what you’ve accomplished as an influencer in your email (if you have any). Then, along with your following count and average engagement rate, explain why you’re the appropriate influencer for that brand.
You can also send a DM directly from Instagram to the brand, although it may be forgotten if the brand receives a lot of DMs every day.
It’s a good idea to start with smaller companies before moving on to bigger ones. This increases your chances of landing jobs and allows you to construct a portfolio.
8. Demand a fair price for your services.
Know how much you’ll charge businesses when they approach you for a relationship. Although there is an industry standard based on how many followers you have (which we’ll discuss shortly), your prices may vary depending on how much engagement you receive on your posts.
To make a solid purchase, you should also know how to leverage Instagram’s many features. For $500, you could, for example, create six Instagram Story posts and include a link to their website in your bio for a day.
You’ll know exactly how to sponsor posts for brands you’re working with once you’ve established your pricing structure.
How to Sponsor an Instagram Post
Here’s what you should do if you’re a brand trying to partner with an Instagram influencer.
To begin, you must contact the influencer personally. You can reach out to them via email or DMs to inquire about paid sponsorship opportunities. Some influencers would demand payment in advance, while others (typically smaller influencers) will accept free product samples in exchange for sponsored posts.
You can begin putting up the branded sponsorship on Instagram once you and the influencer have agreed on the sponsorship’s scope and payout.
This is how you do it:
- Go to the Settings menu and select Business.
- Then select Brand content from the drop-down menu.
To add the influencer’s account as a partner, go to Approved Business Partners.
You can also manually approve all tags so you can accept the sponsored tag before it goes public. This allows you to keep an eye on the content and ensure that the influencer is providing what you require.
You’ll receive a notification with the option to approve after your partner tags you in their post. When you approve the tag, the post will appear in your Insights, where you can keep track of it.
You may delete a sponsored Instagram post by simply removing the tag from the post. You might also refuse to approve it right away.
How to make an Instagram sponsored post
Let’s take a look at things from the perspective of the influencer.
To make a sponsored Instagram post, you must first set up a branded sponsorship with the company. Only once the brand has added them as a partner can you write a post (see steps above).
It’s critical to respect the brand’s rules when crafting the post (if they gave you any). You can also run the post (both images and copy) past the brand first to make sure they’re comfortable with it.
Start by uploading the post, Story, or Reel as usual when you wish to share a sponsored post on Instagram. Go to Advanced Settings and select Tag Business Partner for Feed content. This allows you to tag the brand in the post so that they can approve it before it goes public.
You’ll follow the same process for Stories. The only difference is that to tag a brand, you’ll need to click on the link on the icon toolbar.
How much do sponsored Instagram posts cost?
As previously stated, the amount of money you should charge for your services is determined by the size of your following, influencer position, and industry. A blogger with a million followers, an engaged audience, and a reputation as an expert can (and should) charge significantly more than a blogger with only 5K followers.
You can charge these price ranges based on the number of followers, according to Influencer Agency:
- For 25 – 50K followers, the price ranges from $800 to $1500.
- For 50–100K followers, the price ranges from $1500-2000.
- For 100–150K followers, the price ranges from $2000-6000.
- For 250K – 1M followers, expect to pay between $6000 and $10,000.
- $10000+ for a million or more followers
However, these are only estimations. If you’re a brand, emailing the influencers you want to work with directly is the easiest method to figure out how much you should spend for a sponsored post.
How to use Facebook Ads Manager to produce Instagram sponsored posts
Business partners can use Facebook Ads Manager to promote branded content they didn’t produce. Create a new ad in Ads Manager and select your objective to accomplish this as a brand. Then, in the top right corner of your screen, click Use Post.
You’ll be able to see all of the current content you can use, including postings that business partners have given you permission to use. Submit your ad after you’ve finished it. As a result, your material will reach a wider audience than it would if it were organic.
Now that you know what Instagram sponsored posts are, how to get brands to sponsor you, and how to make sponsored posts, it’s time to start contacting brands and influencers (if you’re a company).
